The Growing Value of a Marketing Degree in a Digital-First World
In an era where digital channels dominate consumer interactions, the role of marketing professionals has never been more crucial. A marketing degree, once considered a broad and generalized credential, is now a powerful asset for navigating data-driven strategies, social media engagement, and AI-powered analytics. This article explores how the increasing reliance on digital tools and platforms has elevated the value of a marketing degree, making it an indispensable foundation for success in today's business landscape.